About Optiza Digital
Optiza Digital is an advertising and marketing consultancy based in Mwenge, Dar es Salaam, Tanzania. We help Tanzanian businesses turn everyday online activity, ads, posts, and searches, into real customers and consistent sales.
Our Story
Our story began in 2018, when our founder, Amani Longishu, started learning and practicing digital marketing. By July 2019, he began sharing what he was learning online, turning his experience into practical tips for businesses and entrepreneurs.
As the years went by, we saw the power of digital marketing translate into real business results. One client sold 100+ products from a single sponsored Instagram ad, while another used Meta advertising to expand into neighbouring countries.
These experiences inspired us to build something bigger. In April 2024, Optiza Digital was founded with a clear mission: to help businesses use digital marketing to reach more customers, generate sales, and grow.
Since then, our reach has continued to grow, with 65,000+ followers on Instagram and 34,000+ on TikTok, and more than 1,500 students trained through our online course, Uza Deilee.
Today, we continue to believe that digital marketing should go beyond likes and followers. It should help businesses reach the right people, generate real results, and grow.
Our Mission
To help businesses in Tanzania grow by turning digital marketing into a reliable source of customers, sales, and long-term success.
Our Vision
To become the most trusted digital marketing agency in Tanzania, helping businesses grow through strategies that deliver real, measurable results.
With over 8 years of experience in digital marketing, we help businesses turn online visibility into real customers and consistent growth.
Trusted by 20+ businesses to deliver real results through strategic digital marketing.
Empowered over 1,500 businesses in Tanzania to use social media strategically to attract customers, build visibility, and increase sales.
Meet Our Team
A team of creative thinkers and strategic marketers focused on helping your business grow online. At Optiza Digital, we turn content, ads, and ideas into real results.
Ready to Grow Your Business Online?
Whether you want an expert running your campaigns or want your team trained to do it yourselves, Optiza Digital has you covered.