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SOCIAL MEDIA MARKETING THAT HELPS YOUR BUSINESS ATTRACT MORE CUSTOMERS.

Stop Posting Content That Gets Likes But Doesn’t Bring Business. Start Using Social Media to Get Your Brand Noticed, Attract Potential Customers and Generate More Enquiries.

Social media marketing by Optiza Digital

Your potential customers are already scrolling through Instagram, TikTok, Facebook and WhatsApp every day.

They’re discovering new businesses, comparing products, watching videos and deciding who to buy from.

The question is: Are they discovering YOUR business?

Having a social media page is no longer enough. You need the right content, the right audience, consistent marketing and advertising that puts your business in front of potential customers.

That’s where we come in.

We help businesses in Tanzania turn their social media platforms into professionally managed marketing channels through content creation, audience targeting, sponsored ads and ongoing page management.

You focus on running your business. We’ll take care of your social media marketing.

YOUR BUSINESS DESERVES MORE THAN JUST SOCIAL MEDIA POSTS.

Let’s be honest.

You probably started using social media because you wanted more people to discover your business and eventually become customers.

But somewhere along the way, things became frustrating.

And while you’re busy trying to figure everything out, your competitors are investing in professional content, advertising and consistent online marketing.

You don’t have to do everything yourself.

You can have a team take care of your social media marketing while you concentrate on serving customers, managing operations and growing your business.

WE HANDLE THE WORK BEHIND YOUR BUSINESS’S SOCIAL MEDIA MARKETING.

Our social media marketing service combines five important areas to help your business build a stronger online presence.

1

Professional Social Media Setup & Optimization

First impressions matter.

When potential customers visit your social media pages, they should immediately understand what your business offers and how to contact you.

We’ll help you:

Your social media pages will be properly organized and ready for marketing.

2

Audience Research & Targeting

You don’t need everybody on social media to become your customer.

You need to reach the people who are most likely to be interested in what your business offers.

We’ll research your potential customers, including their:

We’ll use these insights to help prepare your advertising accounts and develop appropriate audience targeting strategies.

3

Professional Content Creation

Your content is one of the most important tools for attracting attention and communicating the value of your business.

But what should you post? What should your videos communicate? And how do you make your products or services more interesting to potential customers?

We help create marketing content that showcases your products, services, business story and reasons customers should consider buying from you.

Depending on your package, this includes:

4

Sponsored Ads Management

Organic reach alone may not be enough to get your business in front of the audience you want to reach.

That’s why we help businesses use paid advertising to expand their reach and attract potential customers.

Our advertising management includes:

We manage your Instagram and Facebook advertising campaigns so your advertising budget is directed towards relevant audiences.

5

Monthly Social Media Page Management

Social media marketing requires consistency.

You need to keep your pages active, communicate with your audience and understand whether your marketing efforts are contributing to your business objectives.

Depending on your package, we’ll help you:

You’ll also get a clearer picture of how your social media marketing is progressing.

CHOOSE THE LEVEL OF SUPPORT YOUR BUSINESS NEEDS.

Not every business needs the same level of social media marketing support.

Some businesses already create their own content but need professional advertising management. Others need help creating content and running ads. And some prefer to outsource almost everything.

That’s why we’ve created three packages.

PACKAGE 01

META ADS MANAGEMENT

You create and post the content. We handle the advertising.

TZS 350,000 / MONTH

Already have an active Instagram or Facebook page and regularly post content?

But you don’t know how to turn those posts into effective advertising campaigns?

This package is designed for you.

We’ll take your existing social media content and manage the sponsored advertising campaigns on your behalf.

What’s included:

Important: This package does not include content creation or posting. You continue creating and publishing content on your own pages, while we manage the advertising.

Recommended advertising budget: From $250/month.

Your advertising budget is separate from our management fee and is paid directly through your own Visa card.

MOST POPULAR

PACKAGE 02

CONTENT CREATION + ADS MANAGEMENT

We shoot and edit your content. You post it. We manage your ads.

TZS 800,000 / MONTH

You know your business needs professional content and advertising, but you don’t have the equipment, time or expertise to handle everything yourself.

This package combines professional content production with sponsored advertising management.

Here’s what we’ll do:

You get professional content without having to invest in your own production equipment, together with professional advertising management.

Recommended advertising budget: From $400/month.

Your advertising budget is separate from our management fee and is paid directly through your own Visa card.

PACKAGE 03

COMPLETE SOCIAL MEDIA MANAGEMENT

We shoot, edit, publish, advertise and manage your social media pages.

TZS 1,300,000 / MONTH

Want to stop worrying about what to post, when to post, how to advertise and who should respond to customer enquiries?

This is our most comprehensive package.

We take care of your social media marketing activities so you can dedicate more time to running your business.

What’s included:

You’ll have a team helping you manage your online presence, create content, advertise your business and maintain communication with your audience.

Recommended advertising budget: From $600/month.

Your advertising budget is separate from our management fee and is paid directly through your own Visa card.

WHICH PACKAGE IS RIGHT FOR YOUR BUSINESS?

Here’s a quick comparison to help you decide.

ServiceMeta AdsContent + AdsComplete Management
Profile setup and optimization✓✓✓
Audience research✓✓✓
Content shooting—✓✓
Video editing—✓✓
Content publishingYouYou✓
Meta ads management✓✓✓
Comment and DM management——✓
Monthly consultation——✓
Monthly fee350K800K1.3M

All packages are subject to an initial discussion and confirmation of your business requirements.

WHY WORK WITH US?

Because We Understand Both Social Media Marketing and the Tanzanian Market.

Choosing a social media marketing partner is an important business decision.

You aren’t simply paying someone to publish posts or boost advertisements. You’re trusting someone to represent your brand online and help you communicate with potential customers.

Here’s what you can expect when working with us:

1

Understanding of the Tanzanian Market

We understand the importance of local audience behaviour, customer preferences and the platforms Tanzanian businesses use to reach their customers.

2

More Than Just Posting Content

Our approach combines content creation, audience research, sponsored advertising and page management.

3

Professional Advertising Management

We don’t just press the Boost button. We manage advertising campaigns with attention to campaign objectives, audience selection, budgets and performance.

4

A Service That Fits Your Business

Whether you need advertising support, content production or complete social media management, you can choose the level of support that makes sense for your business.

5

A Focus on Business Outcomes

We look beyond likes and followers. We want your social media marketing to contribute to meaningful business objectives, including visibility, customer enquiries and opportunities to make sales.

HOW DO WE GET STARTED?

Getting started is simple.

1

STEP 1

Choose Your Package

Review our three packages and identify the level of support your business needs.

2

STEP 2

Book a Consultation

Contact our team through WhatsApp. We’ll discuss your business, current social media presence and marketing objectives.

3

STEP 3

Get Your Pages Ready

We’ll review your existing social media pages, advertising accounts and content requirements.

4

STEP 4

Start Your Marketing

Once everything is agreed upon and set up, we’ll begin delivering the services included in your selected package.

YOUR BUSINESS IS READY FOR THE NEXT LEVEL OF SOCIAL MEDIA MARKETING.

You don’t have to keep struggling with content creation, advertising and managing your social media pages alone.

You can have a professional team supporting your business while you focus on what matters most: running your business and serving your customers.

Whether you need someone to manage your ads, create professional content or take care of your entire social media presence, we have a package to get you started.

Choose your package. Talk to our team. Let’s get your business moving.

READY TO GET STARTED?

BOOK A FREE CONSULTATION TODAY.

WhatsApp: +255 786 137 760

Your next customer could discover your business through your next social media campaign. Let’s make sure your business is ready.

FREQUENTLY ASKED QUESTIONS

No. We can help set up new business pages or improve your existing ones.
Our marketing services focus on Instagram, Facebook, TikTok and WhatsApp. The exact platforms and deliverables depend on your selected package.
No. The package fee covers our professional service. Your advertising budget is a separate expense paid directly through your own Visa card.
No. Social media marketing can help increase visibility, reach relevant audiences and generate customer enquiries, but sales depend on several factors, including your offer, pricing, product demand, customer experience and ability to close enquiries.
Yes. Our Meta Ads Management package is designed for businesses that already create and publish their own content but need professional help managing their advertisements.
Yes. Our Content Creation + Ads Management and Complete Social Media Management packages include professional content production.
Comment and direct message management is included in our Complete Social Media Management package.

Our recommended starting advertising budgets are:

  • Meta Ads Management: $250/month.
  • Content Creation + Ads Management: $400/month.
  • Complete Social Media Management: $600/month.

These are recommended starting budgets, not guaranteed spending requirements or promised sales outcomes.

Results vary depending on your industry, offer, competition, advertising budget, content and audience. We monitor campaign performance and make appropriate adjustments as campaigns progress.

LET’S TALK ABOUT YOUR BUSINESS

Tell us about your business and the marketing support you need.

Your information will be sent directly to our team through WhatsApp.