Amani Longishu

The Real Reason 90% of Tanzanian SMEs Fail at Social Media Marketing

The Real Reason 90% of Tanzanian SMEs Fail at Social Media Marketing

According to research on Tanzanian small businesses, up to 90% of SMEs do not survive beyond five years and poor marketing is consistently cited as one of the top reasons. But when we dig deeper, the failures are almost never random. They follow the same patterns, over and over again After Optiza Digital working with […]

The Real Reason 90% of Tanzanian SMEs Fail at Social Media Marketing Read More »